BURGHEIM, Germany – Sport Group (the “Company”), the global leader in artificial turf and sports and recreation surfaces, today announced the appointment of Alejandro Pena as Chief Executive Officer, effective immediately.
Alejandro joins Sport Group following his successful tenure as CEO of Keter Group, a global leader in durable consumer lifestyle solutions. Under his leadership, Keter achieved significant earnings growth while accelerating innovation, digital transformation, and sustainability across its portfolio. He has more than 25 years of experience leading high-performance organizations and driving transformational growth across the consumer products and building materials sectors.
Prior to working with Keter, Alejandro held senior executive roles at Newell Brands and Jarden Corporation, where he built a track record of scaling global businesses, optimizing operations, and fostering winning cultures. He holds a Bachelor of Science in Industrial Engineering from Universidad de Los Andes in Colombia and an MBA from the McCombs School of Business at the University of Texas.
“I’m honored to join Sport Group at such an exciting moment in its journey,” said Mr. Pena. “The Company’s iconic brands – including AstroTurf, SYNLawn, Polytan, Rekortan, and Laykold – have shaped the sports and recreational landscape for decades. I look forward to working closely with our talented global team of more than 2,600 associates to build on this strong foundation, delivering exceptional value to our customers through quality, innovation, and service.”
Sport Group extends its thanks to outgoing CEO Christoph von Nitzsch for his leadership and contributions to the Company.
Prior to working with Keter, Alejandro held senior executive roles at Newell Brands and Jarden Corporation, where he built a track record of scaling global businesses, optimizing operations, and fostering winning cultures. He holds a Bachelor of Science in Industrial Engineering from Universidad de Los Andes in Colombia and an MBA from the McCombs School of Business at the University of Texas.
“I’m honored to join Sport Group at such an exciting moment in its journey,” said Mr. Pena. “The Company’s iconic brands – including AstroTurf, SYNLawn, Polytan, Rekortan, and Laykold – have shaped the sports and recreational landscape for decades. I look forward to working closely with our talented global team of more than 2,600 associates to build on this strong foundation, delivering exceptional value to our customers through quality, innovation, and service.”
Sport Group extends its thanks to outgoing CEO Christoph von Nitzsch for his leadership and contributions to the Company.